At Lonclé we work on the complete ecosystem of a brand: strategy, branding, creative direction, editorial content, social media management, digital advertising, working with influencers and production of comprehensive campaigns.Not all brands need the same thing. That's why we organize our work into support stages: from identity building for brands that are launching (Origin), to comprehensive support for growing brands (System), including targeted strategic direction (Focus) and monthly support without full implementation (Direction).We are a strategic thinking agency with execution capabilities. The difference between us and a purely execution-based agency is that we delve into every aspect the brand needs to build a strong, long-term identity.

A well-designed campaign always starts with strategy, not content. First, we define the real objective (positioning, launch, reactivation, performance), then we design the creative concept, and only then do we produce and execute.In practice, a Lonclé campaign includes: strategic brief, creative concept, definition of channels, production of editorial or UGC content as appropriate, activation of digital advertising and amplification with influencers or ambassadors if applicable.Timing varies: one-off campaigns can be executed in 3 to 4 weeks; repositioning or brand launch campaigns require between 6 and 12 weeks of planning and production.

We begin with a brand diagnosis: we analyze current communication, actual positioning versus desired positioning, the industry context, and the competition. This initial analysis allows us to identify what's working and what isn't before proposing any solutions.From there, we put together a strategic brief and a specific proposal for the brand. We don't work with generic proposals—each client receives a personalized analysis of their situation and a recommended stage of development.The first contact is always a conversation, not a presentation. We want to understand the brand before discussing services.

A specialized agency understands the timing of the industry: the seasons, the collection cycles, the dynamics of industry influencers, the visual language that the consumer expects, and how to build brand authority in a visually saturated market.The main difference is that there's no learning curve. From day one, we understand what the brand is about, who it's talking to, and how it needs to communicate to position itself effectively. This saves time, reduces internal friction, and allows for faster creative decisions.In 8 years working exclusively with fashion, sports and lifestyle brands in Argentina, we developed a very specific criterion about what communicates well and what does not in this universe.

The cost varies depending on the type and intensity of the service. At Lonclé, we work with monthly fees on a retention model, starting from ARS $3,000,000 for strategic management services without full execution, and can reach ARS $5,000,000 or more for the comprehensive support stage (System), which includes strategy, branding, content, advertising, and complete coordination.For specific projects — a campaign, a launch, a consultancy — we work with a fee per project, which is defined according to the scope and resources involved.The most important thing is that the budget is always discussed before presenting a proposal. We don't send figures without first understanding what the brand needs and what makes sense to invest in at that moment.

A content agency handles production: posts, reels, campaigns, copy. A branding agency defines who the brand is before communicating anything. The problem is that many brands hire a content agency when they really need to resolve their identity first.At Lonclé, we do both, but in the right order. First positioning, then communication. First direction, then execution. Content without brand direction creates noise; content with direction builds identity.For brands that already have a defined identity but need execution, we offer the Direction + targeted execution stage. For brands that need to build from scratch, we start with Origin and scale from there.

A clear sign that you need creative direction, not just management, is that your brand publishes regularly but isn't growing, ranking well, or converting. The problem isn't the amount of content—it's the lack of a unifying direction.Other indicators: the tone changes depending on who produces the content, the brand is not visually differentiated from the competition, the internal team is unclear about "who the brand is speaking to," or each campaign seems designed for a different client.Network management handles operations. Creative direction handles identity. If your brand has a clear identity and just needs someone to execute it well, management is enough. If that identity is vague or inconsistent, you need direction first.

We work with both profiles, but with different services depending on the brand's stage of development. For brands that are launching, we have the Origin stage: building identity, positioning, and a visual universe from scratch. The logic is that before communicating, you have to define who the brand is.For established brands looking to streamline or enhance their communication, the Direction and System stages are more suitable. In these cases, we start with what already exists and work on how to take it to the next level.The condition we look for in any client — new or established — is that they have clarity about what they want to build and a willingness to work on the strategy before going out to communicate.

At Lonclé, we don't run isolated influencer campaigns. The selection of profiles and the briefing are always part of a larger strategy: whoever communicates the brand must be aligned with the positioning we seek to build.For influencers, we select candidates based on their actual audience, brand affinity, and ability to create content that doesn't feel like advertising. We provide detailed briefs—concept, tone, creative constraints—and review the content before it's published.For UGC (user-generated content or content created by external clients), we design the briefs and creative direction to ensure the final product maintains brand identity, even if produced by someone external. It's one of the best-performing formats for fashion and lifestyle accounts today, especially for paid advertising.

Los resultados dependen del estadio y del tiempo de trabajo conjunto. En general, los primeros efectos visibles aparecen entre el primer y el tercer mes: mayor coherencia visual, mejor performance del contenido, primeras señales de posicionamiento en el segmento buscado. A partir del sexto mes, las marcas que trabajan con dirección estratégica consistente empiezan a ver resultados más concretos: crecimiento de comunidad orgánica, mejor conversión desde redes, reconocimiento de marca más claro por parte del consumidor. Lo que no prometemos: resultados inmediatos ni fórmulas mágicas. Comunicación bien hecha construye marca a largo plazo. Las marcas con las que llevamos más tiempo son las que ven los resultados más sólidos.

Yes, advertising is part of several of our services. The difference with traditional advertising management is that at Lonclé, advertising is part of a larger strategy: first, we define what we want to achieve and what each campaign needs to communicate, then we activate the investment.We primarily work with Meta Ads (Instagram and Facebook) and, in some cases, Google Ads, depending on each brand's objectives. We produce or oversee the creative content that will be used for advertising, define audience segmentation, and optimize based on results.We don't manage advertising in isolation—if a brand only needs someone to push buttons in Ads Manager, we're not the right team. If you need advertising integrated into a communication strategy, then yes.

Brand positioning is a medium-term process. In three months, you can have a clearer and more consistent communication identity. In six months, you'll start to see real differentiation from the competition. In twelve months, with continuous effort, the positioning will begin to be perceived organically by the consumer.There are variables that accelerate the process: that the brand has a genuine differentiator, that there is consistency in communication, that the investment in advertising accompanies the organic strategy.What doesn't work is expecting positioning results from isolated actions or changes in direction every two months. Positioning is built through accumulation.

Primarily with brands operating in Argentina, although we have experience supporting international brands in their entry into the local market. The clearest example is Soomom, an Australian cycling apparel brand that we have supported since its arrival in Argentina in 2025: developing a local identity, social media strategy, and building a distribution network.In these types of projects, our role goes beyond communication: we read the Argentine market, identify relevant communities and channels, and help translate the brand's global identity to the local context.Our differentiator lies in our deep understanding of the Argentine consumer and the fashion and lifestyle ecosystem.

We work remotely and without a fixed office structure. Communication with each client is organized according to their stage: in stages requiring more support (Systems, Management), there are regular meetings, monthly reports, and fluid communication throughout the week to facilitate real-time decision-making.One of the most frequent pieces of feedback from our clients is that we anticipate—we identify opportunities, dates, or needs before they even raise them. This requires a level of involvement with each account that isn't possible when managing too many clients simultaneously. That's why we work with a small number of accounts and a high level of depth.Documentation is part of the process: everything we agree upon is recorded. This prevents misunderstandings and creates a solid working foundation over time.